On June 22, 2017, ArtsFund hosted Market Smarter: The Fundamentals of Google Analytics, a free webinar presented by Capacity Interactive.
The webinar, led by Capacity Interactive’s Jenny Kreizman, focused on equipping arts marketers and administrators with practical tools and tips to boost their Google Analytics skills. Kreizman covered which key performance indicators to focus on, how to use the platform to help drive revenue through sales and donations, and how to extract the most value from Analytics. She also detailed steps to enable demographic reporting, page-view tracking, integrating e-commerce, and how to create custom dashboards to make sense of all the information available.
If you were not able to attend the webinar, contact Andrew Golden at andrew@artsfund.org or (206) 788-3048 for information about how to view the recording.
Helpful resources recommended by Capacity Interactive:
- Capacity Interactive Blog
- Upcoming Capacity Interactive Webinars
- Get Started with Analytics
- Google URL Builder
- Google Tag Assistant
- Don’t Make Me Think
- You Should Test That
ArtsFund convenings series provides the cultural sector a platform for sharing of resources, best practices, and perspective to expand our collective capacity to serve our community. Partnering with local, regional, and national practitioners and thought leaders, ArtsFund’s convenings programs seek to foster discussion and provide tools and training opportunities in direct response to the needs identified by regional arts and cultural organizations.
ArtsFund’s convenings series is sponsored by The Boeing Company.
